Question: ( Sales management question ) Read the case & answer the questions based on the case:Krishna Kumar, the marketing manager of MM Marketing Company was

(Sales management question)Read the case & answer the questions based on the case:Krishna Kumar, the marketing manager of MM Marketing Company was thinking how to goabout designing sales territories, assigning salespeople to the territories and setting sales quotas,particularly as the product was new. The new product, called Swishflow fan was a unique kindof a table fan with attractive air-conditioner like looks. Considering the initial productioncapacity of 1,00,000 numbers in the first year, Krishna Kumar decided to market the product inand around Mumbai, where the marketing and sales office was located. The target consumerswere household as well as commercial organizations, who could use this product as table-fanand wall-mounted fan.Krishna Kumar thought that the territory design should include geographical areas with highmarket potential for achieving the sales budget of 1,00,000 numbers in the first year and a growthof 25% per year for subsequent four years. He calculated a sales force size of seven numbers,and decided to launch the product initially in major metros and cities in Maharashtra and Gujarat.Krishna Kumar was of the view that sales quotas should consider sales volume, selling expense,and also number of sales calls per day, in order to have a proper control on salespeople. Hewondered how to design sales territories, what criteria should he consider while assigningsalespersons to territories, and how to design the sales quotas considering the factors mentionedabove.Questions:
a) If you were Krishna Kumar, how would you design the sales territory?
(b) Suggest a suitable selling strategy for the new launch

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer
Step: 1 Unlock blur-text-image
Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock
Step: 3 Unlock

Students Have Also Explored These Related General Management Questions!