Sales promotion can be used to contribute to the development or maintenance of brand equity by developing
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Sales promotion can be used to contribute to the development or maintenance of brand equity by developing a promotional offer that is consistent with the image or positioning of a product or service. What is an example of a contest, sweepstakes, or premium offer that a marketer is currently running and analyze the promotion with respect to how it contributes to brand equity? How does the promotional offer support the advertising campaign being used for the brand?
Related Book For
International Marketing And Export Management
ISBN: 9781292016924
8th Edition
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
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