Question: Sales Variable expenses Contribution margin Fixed expenses Net operating income Divisional average operating assets The company had an overall return on Investment ( ROI )

Sales
Variable expenses
Contribution margin
Fixed expenses
Net operating income
Divisional average operating assets
The company had an overall return on Investment (ROI) of 16.00% this year (considering all divislons). Next year the Office Products
Division has an opportunity to add a new product line that would require an additional Investment that would Increase average
operating assets by $2,501,500. The cost and revenue characterlstics of the new product IIne per year would be:
Sales
$9,50,
Variable expenses
65% of sales
Fixed expenses
$2,574,10
Requlred:
Compute the Office Products Division's ROI for this year.
Compute the Office Products Division's ROI for the new product IIne by Itself.
Compute the Office Products Division's ROI for next year assuming that It performs the same as this year and adds the new product
Ine.
If you were In Dell Havasi's position, would you accept or reject the new product IIne?
Why do you suppose headquarters is anxious for the Office Products Division to add the new product line?
Suppose that the company's minimum required rate of return on operating assets is 13% and that performance is evaluated using
residual Income.
a. Compute the Office Products Division's residual Income for this year.
b. Compute the Office Products Division's residual Income for the new product line by Itself.
c. Compute the Office Products Division's residual Income for next year assuming that It performs the same as this year and adds the
new product line.
d. Using the residual Income approach, If you were in Dell Havasi's position, would you accept or reject the new product IIne?
 Sales Variable expenses Contribution margin Fixed expenses Net operating income Divisional

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