Sales Variable expenses Contribution margin Traceable fixed expenses Market segment margin Connon fixed expenses not traceable to marketa office segment margin Minneapolis 5840,000 1001 504,000 601 336,000 400 100,800 120 235,200 281 Market Medical Dental $560,000 1001 $280,000 1000 364,000 650 140.000 500 196,000 350 140.000 500 28.000 50 72,800 260 $168.000 308 $67.200 240 25,200 $210.000 30 25 The company would like to initiate an intensive advertising campaign in one of the two market segments during the next month. The campaign would cost $11,200. Marketing studies indicate that such a campaign would increase sales in the Medical market by $98,000 or increase sales in the Dental market by $84,000. Required: 1. How much would the company's profits increase (decrease) if it implemented the advertising campaign in the Medical Market? 2. How much would the company's profits increase (decrease) if it implemented the advertising campaign in the Dental Market? 3. in which of the markets would you recommend that the company focus its advertising campaign? Complete this question by entering your answers in the tabs below. Required 1 Required 2 Required 3 How much would the company's profits increase (decrease) if it implemented the advertising campaign in the Medical Market Company's profits Required 1 Required 2 Required 3 How much would the company's profits increase (decrease) if it implemented the advertising campaign in the Dental Market? Company's profits by Required 1 Required 2 Required 3 In which of the markets would you recommend that the company focus its advertising campaign? O Medical O Dental ( Required 2 Required a