Question: Sally wants to implement a ski package during November and December, her hotel's slow months. Her hotel is located near Telluride, a major ski destination

Sally wants to implement a ski package during November and December, her hotel's slow months. Her hotel is located near Telluride, a major ski destination in Colorado. The package that includes overnight accommodations, dinner, and ski tickets is targeted towards 18-35 year olds. Sally also wants to promote her spa services while the guests are at the hotel.

Please create an Integrated Marketing Communications Plan for Sally using no fewer than five promotional tools (should be a mix of online and offline tools).

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer

Step: 1 Unlock blur-text-image

Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock

Step: 3 Unlock

Students Have Also Explored These Related General Management Questions!

Mail X Bb Welc X w Lab F X ta The E X Bb Annc x w w Pre-1 X w Note X w Vanil X 101 Chen x Chen X UJ Logir X w UCor X Logi X Phys X + V X C compadre.org/physlets/electromagnetism/prob25_7.cfm Apps...

Sally wants to implement a ski package during November and December, her hotel's slow months. Her hotel is located near Telluride, a major ski destination in Colorado. The package that includes...

What strategic issues confront Vail Resort in 2017? What market or internal circumstances should most concern CEO Rob Katz and his companys senior leadership team? WHISTLER BLACKCOMB AFTON ALPS...

Managing Scope Changes Case Study Scope changes on a project can occur regardless of how well the project is planned or executed. Scope changes can be the result of something that was omitted during...

Basis below case , kindly answer ; Question to be Answered : What will be the best exit option for Nigel and Tammy if they decide to do so? Should We Stay or Should We Go? The Case of the Adventure...

Www Soray Wayne Singular - for use only with ACCT 3250 Section 1 from November 01 to December 18, 2021. Mostly Mental Shuttles - 2019 is the Time to Grow Page 6 of 2 The finance rate for this unit is...

please provide answers to questions 8, 9,10 Denver International Airport BACKGROUND How does one convert a $1.2 billion project into a $5.0 billion project? It's easy. Just build a new airport in...

Communications of the Association for Information Systems Volume 15 Article 5 1-26-2005 Outrigger Hotels and Resorts: A Case Study Gabriele Piccoli Cornell University, gp45@cornell.edu Follow this...

Document1 - Microsoft Word Home Page layout Retorences Maling Review View Times New Roman - 12 AA FF 2. 41 Intert ou Copy Paste Format Painter Clipboard AaBbceDd AaBbcend AaB AaBbcc AaBbc Aabbccd....

S w 9B10D015 O PY SUNSET GRILL AT BLUE Jason Melhuish wrote this case under the supervision of Professors Dina Ribbink and John Haywood-Farmer solely to provide material for class discussion. The...

Hi! I need help calculating some revenue gained and grossprofit gained. Must show show work in excel! Answers need to be in cell K60, K61, U60, U61, AE 60, A61. You might find additional help in case...

John has 2 options to use gym facilities in his community. Plan A: RM3 hourly rate. Plan B: RM2 hourly rate plus RM2 entrance fee per visit during off peak hours. RM4 hourly rate with discount RM1...

How would you describe the market segment(s) that Starbucks serves?

If Lamar contributes to land to a partnership with a basis of $ 1 2 , 0 0 0 in a fair market value of $ 1 8 , 0 0 0 the partnership will have a basis in the asset of $ 1 2 , 0 0 0

As the manager of Smith Construction, you need to make a decision on the number of homes to build in a new residential area where you are the only builder. Unfortunately, you must build the homes...