Question: Sam is a retiree with considerable resources, so he doesn t really spend much time on purchase decisions. His belief is that the most expensive

Sam is a retiree with considerable resources, so he doesn

t really spend much time on purchase decisions. His belief is that the most expensive brand is probably also the best in terms of quality. Sam uses price as a

__________

Blank indicator of quality.

Multiple Choice

surrogate

proxy

primary

substitute

secondary

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