Question: same problem: a. How would the total exposure change if $50,000 MORE were available in the advertising budget? b. Given the public heath message, the

same problem:

a.

How would the total exposure

change if $50,000 MORE were available in the advertising

budget?

b.

Given the public heath message, the television

marketing division offered a 10% discount on

television ads (eg. $18K each). (Assume tota

l budget available is

the original $700,000.) How

does this effect the alloca

tion of advertisement methods

and the total exposure rate?

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