Sample Exhibits to Develop for Your Technological Company/Product Idea

Introduction

Provide the paper with a short lead-in. Briefly comment on the industry selected and your

new product ideas

Tech Industry Overview

What industry are you competing in? Please describe it and provide some background on it. Provide data on industry size, identify major players & their market share, etc. Referring to exhibits is useful here. Make sure to use references.

Company and Product Options

Are you a new company or are you with an existing firm? Note that you can pretend to be

either. Here describe your company and introduce at least 2 product ideas.

How do these ideas fit with your portfolio?

Are they incremental innovation or radical innovation?

Are they new products directed to current customers or new products directed to new target markets (diversification)?

What perceived benefits do they provide over the competition?

Here you want to address WHY you've selected your product options. Justify

your selection. Leverage your exhibits. Provide references.

Some examples of questions to address here include the following:

Are your ideas derived from societal trends? If so, which ones? Who is your target audience?

How innovative or risky are your ideas?

How do your ideas fit into your portfolio?

What kind of idea is it? Is it driven by an identified market Need? Or, are you starting with a Technology or existing Form?

Was your idea generated via a problem analysis?

Was your idea facilitated by thinking about product gaps in the marketplace?