Sample Multiple-choice Exam Questions ____________ is a financial measure calculated by subtracting the cost of an investment from the gains of the investment, dividing the result by the cost of the investment, and then multiplying by 100 to express it as a percentage. Based on the following scenario, use the assessment method and choose the correct answer: If Nike spends $20 million on sponsorship fees and associated costs and estimates a total revenue impact of $35 million, what is the correct answer? a) Return on investment, 75% b) Return on objectives, 50% c) Return on engagement, 75% d) Return on investment, 50%

____________ is a measurable change in emotional and psychological bonds between a brand and customer that supports long- term engagement goals. Fans might love their sport and know who the sponsors are but not really care. Therefore, sponsors need to measure fans' attitudes toward the sponsorship relationship. More specifically, sponsors need to understand fans' perceptions about sponsors' involvement, such as whether sponsors are important to the sport or not. For example, NASCAR sponsors often want fans to understand that they help the sport operate. Therefore, passionate NASCAR fans who can correctly identify sponsors have favorable attitudes toward the sponsor. a) Return on objectives (ROO) b) Return on engagement (ROE) c) Return on experience (ROX) d) Return on sponsorship investment (ROSI)

Which of the following statements is false?

a. The planning process in fundraising proactively takes charge of the future b. Fundraising plans provide an athletic organization with a tangible shared vision c. Fundraising plans are subjective in nature d. All of the above are true

Which of the following is not an advantage of fundraising program planning?

a. Fundraising plans provide a framework for looking strategically into the future. b. Fundraising plans furnish a structure for future resource allocation and financial stability. c. Fundraising plans can develop strong inter-organizational cooperation between various departments and divisions. d. All of the above are advantages of fundraising program planning.

A ____________ is an all-encompassing declaration/affirmation that defines the overall purpose, philosophy, and vision of the athletic organization's fundraising program.

a. Organizational Behavioral Analysis b. Mission Statement c. SWOT Analysis d. Code of Conduct

Fundraising goals should:

a. be independent of the mission statement b. define short-term goals before long-term goals c. be broad and indeterminate d. be challenging but realistic

Because it is critical to base all fundraising goals in reality, it is necessary to ask which of the following questions?

a. Do we currently have the internal resources to achieve the projected fundraising goals? b. Do we have the future potential to acquire the essential resources to accomplish fundraising goals? c. Do we have the staff or the likelihood of acquiring the staff to attain fundraising goals? d. All questions are valid to ask.

Fundraising policies are:

a. more aligned with program rules b. explain how to perform fundraising duties c. only for external stakeholders d. task oriented

The wide-ranging mission of a booster fundraising program can encompass:

a. curtailing alumni involvement (individual, community, business). b. presenting existing students (in an educational background) with booster opportunities. c. reducing all public relation aspects for an athletic organization. d. minimizing athletic organization traditions, which then will augment financial support.

In a fundraising program, who should not be responsible for volunteer recruitment?

a. Boards of Directors b. Athletic Organization Administrators c. Student Athletes d. All of the above stakeholders should be responsible for volunteer recruitment.

Which statement correctly provides an appropriate explanation of sports fundraising?

a. Community relations aim to build positive relationships with the community and enhance the organization's reputation to foster trust and a commitment to social responsibility; thus, the focal purpose of community relations is equivalent to the primary goal of sports fundraising. b. Soliciting donations from individuals, corporations, and foundations is a primary activity of sports fundraising, which differs from the key activities of community relation programs, such as hosting outreach programs, including youth sports clinics or health initiatives, or partnering with local organizations for community development projects. c. Fundraising focuses on generating financial support for a cause or mission, such as scholarships, facility improvements, or community outreach programs. The goal is philanthropic, with donors typically motivated by emotional connections, values, or the desire to give back. The major focus of sports fundraising programs is similar to the objectives of sports sponsorship programs for sponsors. d. Sports donors expect a tangible return on their investment, while sports sponsors are interested in intangible rewards.

Which statement correctly explains the approach to identifying the constituency?

a) The lower the energy, the weaker the bond to the organization. b) As the circle moves outward, the bond of the relevant stakeholders weakens. c) The key principle of this model is understanding the people within the core circle and recognizing the fluidity among the circles. d) The very core of the model represents the weakest level of energy.

____________ is where businesses (both local and national) donate products to the athletic organization through the booster club.

a. In-Kind Gift Program b. Corporate Sponsorship Program c. Pledged Donation Program d. Deferred Gift Program

As a sport fundraiser, once the constituency is identified, then you need to be qualified by three criteria; this is known as the Rosso LAI Principle. Which one of these is not part of the Rosso LAI Principle? a) Linkage b) Ability c) Interest d) Leverag