Sample Question 2 Many marketers use segmentation and targeting strategies to reach the customers. a) Explain the concept of segmentation (2 marks). List and describe the FOUR main segmentation variables for consumer markets (8 marks). Use telecommunications industry as an example to illustrate how the segmentation variables can be used to segment the consumers (4 marks). Describe the THREE main market strategies: undifferentiated, differentiated, and concentrated targeting strategies (3 marks). Provide one example for each strategy to illustrate your explanation ( marks). b) Total 20 marks)