Sample Questions - Each Question worth 10 marks 1. Sam is moving out of his parents home to live in an apartment close to his University with his friends. There is no washing machine at this new apartment. Discuss the stages of the consumer/buyer decision making process Sam will go through when choosing a washing machine to purchase. 2. Tina has joined a new basketball team and she needs to buy a pair of basketball shoes for her upcoming game. She has noticed her team members wear Adidas and Nike brands. What type of decision making (buying behavior) will Tina experience when she goes to purchase her basketball shoes? Justify your answer. 3. Clearly identify and discuss at what stages of the consumer/buyer decision making process do individuals gather general product information and compare their shortlist against their purchase criteria for a product