1. Sampling

Use the correct sampling approach and sample size (research this) to find out if the local population of Geneva, as well as international guests, would be likely to come and stay at your new hotel.

1. In September 2019, the population of Geneva was 218,979. What sample size will you use for Geneva, and why? [3]
2. Geneva is a very International city, there are busy commercial areas, less busy parks, an International airport, lakeside areas and many shopping centres. Which sampling method will you use, and why? [5]
3. How will you actually collect your data? For example, a street questionnaire? An on-line survey? Justify your answer.

2. Questionaire design (Research)

Design a questionaire that can be given to your research recipients, in which you ask questions about what they want from a hotel, where they would prefer to stay, the price range etc. Keep in mind that you have not yet entered the market in Switzerland and have no experience here. Your questionaire should be well designed, be in a form that can be printed out and contain at least 7 but not more than 10 questions. [15]