Sam's Ice Creams, a cottage country favourite in Northern Ontario, has launched a new range of ice creams branded as "Summer Flavours." To capitalize on the cottage and tourism season from May to October. Keen to maximize reach and frequency, Sam's creates an integrate marketing campaign involving a combination of push and pull strategies. With a number of local independent ice cream shops as its clients, Sam's also undertakes in-shop information session and provides free samples of its new flavored ice creams to owners and staff. 

These activities are examples of what type of marketing?