Samuel is an average American in regard to virtually every demographic characteristic. Samuel is 45 years old, married with one child, and a first-level manager at Caterpillar in Peoria, Illinois. Samuel is thoughtful and pragmatic in his purchasing decisions, but doesn't want to be left behind. Samuel should be considered a(n):

	a.	laggard.
	b.	innovator.
	c.	early adopter.
	d.	early majority consumer.