Question: Sandra is a middle - class consumer who wants to belong to the upper - middle class. Thus, she prefers produced that by upper -

Sandra is a middle-class consumer who wants to belong to the upper-middle class. Thus, she prefers produced that
by upper-middle class. Knowing this, marketers targeting consumers like Sandra often position their products with
symbolism, such as "affordable luxury". This is best known as the
strategy.
Sandra is a middle-class consumer who wants to belong to the

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