Question: Sarah notices that her bakery's Facebook posts aren't generating much engagement lately. She decides to delve into Facebook Insights to understand her audience better and

Sarah notices that her bakery's Facebook posts aren't generating much engagement lately. She decides to delve into Facebook Insights to understand her audience better and improve her content strategy. Why is it important for Sarah to analyze Facebook Insights as part of her marketing strategy?

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It helps Sarah understand her audience's preferences and behavior, such as peak engagement times and popular content types

It focuses solely on competitor analysis without considering audience engagement

It provides irrelevant data that doesn't impact her bakery's performance

It restricts access to valuable metrics needed for optimization

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