Question: Save Answer QUESTION 4 4 points Why might observational research be preferred to other techniques for a retailer trying to understand a recent change in

Save Answer QUESTION 4 4 points Why might observational research be preferred to other techniques for a retailer trying to understand a recent change in shopper buying patterns. Briefly explain both the advantages and disadvantages of this approach for marketers. (4 marks) For the toolbar, press ALT F10 PO O ALTAN+F10 (Mac) BI V S Paragraph Aris 14px A2 T. a = x x - The ST 30 BEBE ( 61) 111 +] QUESTIONS 6 points Starbucks wishes to study coffee consumption trends across Canada. They would also like to understand the reasons behind consumer choices to visit Starbucks and other competing businesses. Explain the use of both Primary and Secondary data in understanding these issues. Be clear in suggesting which issue each type of data will be helpful with. (6 marks) For the toolbar, press ALT F10 (PO) O ALTFN+F10 (Mac). BI & Paragraph 14px ZI X @ Q 5 EEE X X 7 The ST 12 B 0) Arial A [+ E +

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