Question: Save Homework: Module B Linear Programming Score: 1.8 of 3 pts 15 of 21 (18 complete) Problem B.13 HW Score: 62.74%, 24.47 of 39 pts
Save Homework: Module B Linear Programming Score: 1.8 of 3 pts 15 of 21 (18 complete) Problem B.13 HW Score: 62.74%, 24.47 of 39 pts Question Help C2 The Denver advertising agency promoting the new Breem dishwashing detergent wants to get the best exposure possible for the product within the $120,000 advertising budget ceiling placed on it. To do so, the agency needs to decide how much of the budget to spend on each of its two most effective media: (1) television spots during the afternoon hours and (2) large ads in the city's Sunday newspaper Each television spot costs $3,000; each Sunday new.aper ad costs $1,250. The expected exposure, based on industry ratings, is 35,000 viewers for each TV commercial and 20,000 readers for each newspaper advertisement. The agency director, Deborah Kellogg, knows from experience that it is important to use both media in order to reach the broadest spectrum of potential Breem customers. She decides that at least 5 but no more than 20 television spots should be ordered, and that at least 5 newspaper ads should be contracted. Develop the LP model, and using graphical solution, determine the optimal solution Decision variables: X, number of TV spots X, number of newspaper advertisements 30 40 50 60 70 80 CAL 90 100 Aim of the objective function should be Maximize expected exposure Objective Value Z = 35,000 X, +20,000 X2 Subject to: Click the graph, choose a tool in the palette and follow the instructions to create your graph 3 5 parts remaining Clear All VIEW ANSWER NOW OM300-002 Spring 2020 (1) Homework: Module B Linear Programming Score: 1.8 of 3 pts 15 of 21 (18 complete) Problem B.13 solution Decision variables: X = number of TV spots X2 = number of newspaper advertisements Aim of the objective function should be Maximize expected exposure Objective Value Z = 35,000 X, +20,000 X2 Subject to: 1X, 25 (least advertisements on TV).CH 1X, s 20 (most advertisements on TV) - Cz 3,000 X, + 1,250 X2 S 120,000 (budget)- 1X2 2 5 (least advertisements in newspaper) - C4 X4, X220 1882.88 10 20 Constraints, Cy. Cz, Cy, and Cd have been drawn on the graph to the right. Using the point drawing fool, locate all the corner points for the feasible area on the graph Click the graph, choose a tool in the palette and follow the instructions to create your graph. 2 parts remaining Clear All VIEW ANSWER NO