Question: Save-Always Stores started a customer loyalty program at the beginning of 2020 in which customers making cash purchases of gasoline at Save-Always Gas Bars are
Save-Always Stores started a customer loyalty program at the beginning of 2020 in which customers making cash purchases of gasoline at Save-Always Gas Bars are issued rewards in the form of grocery coupons. For each litre of gasoline purchased, the customer gets a grocery coupon for 3.40 cents that can be redeemed in Save-Always Food Stores. The coupons have no expiry date. Save-Always Stores began selling gift cards in 2021 that do not have expiry dates. The following are selected transactions in 2020 and 2021:
| 1. | In 2020, the Gas Bars sold 3.60 million litres of gasoline resulting in gas sales of $4,320,000. Grocery coupons were issued with these sales. The expected redemption rate for the grocery coupons is 75%. | |
| 2. | In 2020, customers redeemed $49,800 of the grocery coupons in the Food Stores. | |
| 3. | In 2021, the Gas Bars sold 4.60 million litres of gasoline resulting in gas sales of $5,980,000. Grocery coupons were issued with these sales. The expected redemption rate for the grocery coupons is 82%. | |
| 4. | In 2021, customers redeemed $55,900 of the grocery coupons in the Food Stores. | |
| 5. | In 2021, customers purchased $86,800 of gift cards, and $47,400 of the revenue from gift card sales was to be recorded by the end of the year. |
Indicate if the following activities will increase, decrease, or have no effect on each of revenues, expenses, and profit:
| 1. | Issuing grocery coupons when sales are made | Increases revenues, expenses and profitDecreases revenues, expenses and profitDecrease revenues and profitIncreases revenues and profitNo effect on revenues, expenses and profit | ||||
| 2. | Redeeming grocery coupons | Decrease revenues and profitDecreases revenues, expenses and profitNo effect on revenues, expenses and profitIncreases revenues, expenses and profitIncreases revenues and profit | ||||
| 3. | Issuing gift cards | Increases revenues, expenses and profitNo effect on revenues, expenses and profitDecrease revenues and profitIncreases revenues and profitDecreases revenues, expenses and profit | ||||
| 4. | Redeeming gift cards | Decrease revenues and profitIncreases revenues, expenses and profitDecreases revenues, expenses and profitNo effect on revenues, expenses and profitIncreases revenues and profit |
eTextbook and Media
List of Accounts
Record the above transactions. (Credit account titles are automatically indented when the amount is entered. Do not indent manually. If no entry is required, select "No Entry" for the account titles and enter 0 for the amounts. Round answers to 0 decimal places, e.g. 5275.)
| Date | Account Titles and Explanation | Debit | Credit |
| 2020 | |||
| 1. | |||
| (To record sales and unearned revenue related to loyalty program.) | |||
| 2. | |||
| (To record redemption of rewards.) | |||
| 2021 | |||
| 3. | |||
| (To record sales and unearned revenue related to loyalty program.) | |||
| 4. | |||
| (To record redemption of rewards.) | |||
| 5. | |||
| (Received cash in advance from customer.) | |||
| (To record gift card sales.) |
eTextbook and Media
List of Accounts
What balances will be included in current liabilities at December 31, 2020 and 2021, regarding the customer loyalty program and gift cards? (Round answers to 0 decimal places, e.g. 5275.)
| December 31, 2020 | December 31, 2021 | |||
| Unearned Revenue-Loyalty Program | $ | $ | ||
| Unearned Revenue-Gift Cards |
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