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Purchase Decision Process

This activity is important because consumers pass through various stages as they make choices about which products and services to purchase. Collectively, these stages are known as the purchase decision process.

Behind the visible act of making a purchase lies an important decision process and consumer experience that must be understood for effective marketing. The length of the purchase decision process and time spent in the process will vary by consumer type and product purchased. Marketers study the purchase decision process to help them market their products more effectively.

The goal of this activity is to demonstrate your understanding the purchase decision process applied to purchasing lunch.

Read the description of the activity and then match it to the appropriate stage of the purchase decision process.

You decide that you would much rather have a You Pick Two combination at Panera and stop at the ATM on the way to lunch.

While you're sitting in your $11$ a$.$m$.$ class, your stomach growls loudly.

After class, you ask your friends what they are planning on doing for lunch and check the cafe's menu on your phone.

Affter a fun lunch with your friends at Panera, your stomach is full and you're caught up on your friends' news.

You realize you do not have any cash for an off$-$campus lunch; however, you're not really in the mood for meatloaf, which is the caf$\text{'}$s lunch special.

Alternative evaluation: Assessing value $v$