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Evaluating the industry's driving forces, as a whole, requires understanding their influence on the attractiveness of industry environment and generally are

Multiple Choice

defined in ways that will strengthen or weaken market demand, competition, and industry profitability in future years.

triggered by movement in the economy, higher or lower interest rates, or important new strategic alliances.

triggered by such factors as growing competitive pressures from substitute products, and the efforts of rival firms to employ new or different offensive strategies.