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Taylor completed a review of data her department collected. The team contacted potential customers through phone interviews, online surveys, and focus groups. Taylor is disappointed because the results strongly indicate the product idea she helped develop is unlikely to be popular. What should Taylor do$?$

Multiple Choice

Proceed with product development because the opinions of experienced marketing managers often turn out to be more accurate than marketing research.

Accept the research results and reevaluate the proposed product.

Continue developing the product but try to find ways to reduce production costs.

Promote the product to a different group of people than those involved in the research studies.