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Even though the country faces political instability, an island nation with wide, expansive beaches is a destination hub for cruise lines. Recently, a large theme park company showed strong interest in buying land on this island with the intent of building a park targeted toward families. The company wants to make a commitment to the island, including the hiring of several hundred local employees. It is using a global marketing strategy called

Multiple Choice

joint venture.

foreign direct investment.

licensing agreement.

strategic alliance.

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