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Purchase Decision Process purchase. Collectively, these stages are known as the purchase decision process.

Behind the visible act of making a purchase lies an important decision process and consumer experience that must be understood for effective marketing. The length of the purchase decision process and time spent in the process will vary by consumer type and product purchased. Marketers study the purchase decision process to help them market their products more effectively.

The goal of this exercise is to demonstrate your understanding of the purchase decision process applied to purchasing lunch.

Read the description of the activity and then match it to the appropriate stage of the purchase decision process.

Talk to friends

Growling

stomach

Pros and cons

Full and happy

Panera