Saved

Help

Which statement about $3$M$\text{'}$s marketing program for Post$-$it Flag Highlighters and Post$-$it Flag Pens is most accurate?

Multiple Choice

David Windorski developed the Post$-$it Flag Pen for the office worker segment.

In the development of the Post$-$it Flag Highlighter, David Windorski examined similar products of $3$M$\text{'}$s major competitors and simply made changes that would provide the "wow" factor.

Paralegals were initially the intended target market for the Post$-$it Flag Highlighter.

The Post$-$it Flag Highlighter was not successful and was deleted from the Post$-$it Flag product line.

In his first attempt, David Windorski designed the Post$-$it Flag Highlighter in exactly the right way to appeal to its target market.

Prev

$12$ of $20$

Next

Search web $\backslash$& PC