Scenario $11\mathrm{.}1.$

Arm & Hammer Power Paks was launched with much fanfare. Customers like the concentrated paks because they are less messy and more concentrated than liquid detergent. The paks also offer cleaning benefits, such as whiter whites, odor elimination, and stain removal. Competitors have also released similar products due to the popularity of Power Paks. However, since its release, there have been thousands of incidents with children ingesting the paks and mistaking them for candy. Because of the paks$$ higher concentration, ingesting them can do severe damage and has even led to deaths. Church & Dwight, the manufacturer, responded by making the packages harder to open.

Refer to Scenario $11\mathrm{.}1.$ Tabitha hates using liquid laundry detergent. She heard about Arm & Hammer Paks from a friend and did some research. She likes what she learns, but she is concerned about all the incidents where children have accidentally swallowed the paks. She has two young children herself. Tabitha begins weighing the pros and cons of Arm & Hammer Power Paks versus the liquid laundry detergent. Tabitha is in what stage of the product adoption process?

Awareness

Trial

Evaluation

Interest