$($Scenario $1-1)$John receives a direct mail from Under Armour that offers a free poster of a basketball star wearing a pair of the company$$s new shoes. John likes the company's promotional offer. Chang, who also receives the same direct mail, is not impressed by the offer and puts it aside after glancing through it$.$ The differing reactions to the promotional effort are most likely the result of:

varying content.

different interpretations of the ad$.$

similar characteristics of the target market.

the rules and regulations of the direct mail medium.