Question: ( Scenario 1 2 - 1 ) Although Blackberry Valley is gaining share on Appleberry Farm, it still must continue to answer the same fundamental

(

Scenario

12 - 1)

Although Blackberry Valley is gaining share on Appleberry Farm, it still must continue to answer the same fundamental question concerning its media decisions. What is that question?

What media vehicles best support the needs of the creative execution?

What is the least expensive way to reach the greatest number of people?

Can new media be integrated into the IBP?

How can media be used to reach the target market effectively and efficiently?

(Scenario 12-1) Although Blackberry Valley is gaining share on Appleberry Farm,

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