Question: ( Scenario 1 2 - 5 ) While your client is concerned about the cost of ads, they also don't want to be significantly outspent

(

Scenario

12 - 5)

While your client is concerned about the cost of ads, they also don't want to be significantly outspent by their competitors. What type of competitive information are they asking you to track?

.

Cost per thousand

.

Share of voice

.

Geographic scope

.

Reach

(Scenario 12-5) While your client is concerned about the cost of

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