Question: ( Scenario 1 - 2 ) For its second product to be successful, Chug Enterprises believes that it must effectively target youth. To do this,

(

Scenario

1 - 2)

For its second product to be successful, Chug Enterprises believes that it must effectively target youth. To do this, the company uses influencer marketing. In such a scenario, which of the following is the company most likely using?

Personal selling

Free sampling

Peer

-

-

peer persuasion

Coupons and rebates

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