$($Scenario $13-2)$ George, a participant at the convention, has recently taken over his grandfather's bakery in a Midwestern city. He wants to place a radio spot on one of the local stations. How can George best take advantage of his spot?

By frequently repeating his advertising messages

By advertising on AM radio because of its high sound quality

By creating ads that depend on demonstration or visual impact

By developing creative ads to be aired on satellite radio