$($Scenario $13-4)$ Over the years, Munters has learned that advertising of disaster services is not

effective because most people will think they will never be affected by floods. As a result, Munters

hopes to change the focus of communication to positive information about how the firm helped

fix a terrible situation. Their new marketing graduate suggests that they enlist the testimony of the

president of the bank who thought they were invaluable after the last flood. This executive will

tout therbenefits of what Munters does for the community during emergencies. Munters is doing

what?

publicity marketing

influencer marketing

sponsorship marketing

internal marketing