$($Scenario $14-3)$ One small business owner found that when he started using Facebook, he began establishing stronger relationships with some of his less consistent customers. Eventually, one of his customers started a group on the site that other users could join to discuss various aspects of his business. Others joined the group, and it slowly grew over time. This group of Internet followers is an example of

an e$-$community.

a brand following.

social media followers.

loyal customers.