Question: Scenario 1 5 - 1 You work part - time in a sporting goods store. There is a Hi - Fly basketball backboard and hoop

Scenario 15-1
You work part-time in a sporting goods store. There is a Hi-Fly basketball backboard and hoop set up in one section of the store. There is a sign hanging from the ceiling with the Hi-Fly name and logo. Anyone who makes ten baskets in a row from a line marked on the floor gets a free Hi-Fly basketball. In addition, anyone who participates by attempting at least one shot, whether they make any baskets or not, is entered in a drawing to win the Hi-Fly backboard/hoop. Now you are wondering what other sales promotions Hi-Fly might be using in this store.
(Scenario 15-1) Hi-Fly sells other types of products as well. There is a bin of keychains near the Hi-Fly backboard/hoop, with a sign that says Have a ball on us. They are free to anyone who wants to take one. The keychain is a miniature Hi-Fly tennis ball, complete with the brand name and logo. This keychain is an example of what type of promotion?
a.
Contest
b.
Rebate
c.
Advertising specialty
d.
Price-off deal

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer
Step: 1 Unlock blur-text-image
Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock
Step: 3 Unlock

Students Have Also Explored These Related General Management Questions!