Scenario $16\mathrm{.}2$

Use the following to answer the questions.

The State Farm Group includes several companies. Probably the most well$-$known company in the group is the State Farm Insurance company, the largest auto and home insurer in the United States. State Farm Insurance provides protection for approximately $78$ million policies on auto, fire, life, and bealth services. It is also a leading insurer of homes and autos in Canada. Another company in the State Farm group is the State Farm Bank, which was opened in $2000,$ beginning State Farm's entry into the financial services field. However, the State Farm Bank is not a traditional bark, in that it has no branch offices and its services are provided through State Farm agents, a call center, the mail, and on the Interset. It currently serves over $1\mathrm{.}9$ million bank accounts.

Refer to Scenario $16\mathrm{.}2.$ Cal Ripken, Jr$.,$ and State Farm teamed up to promote State Farm's national teen driver safety program. The marketing division at State Farm produced a one$-$page document that described the partnership, which was then published in several national newspapers and on the Internet. The document from State Farm is an example of $$ while the publication in the newspapers is an example of $q,$

public relations: publicity

pablic relations: anevs releste

publicity, advocacy advertising

publicty. a rews release