Question: Scenario 1: Apple is planning to develop a new Iphone model for developing countries where customers are very sensitive to price. Scenario 2: Qatar University

Scenario 1: Apple is planning to develop a new Iphone model for developing countries where customers are very sensitive to price.

Scenario 2: Qatar University is planning to start a new campus in Al Wakra, they plan to offer business courses in that campus.

With respect to the two scenarios above, answer all the following questions based on your understanding of Quality and Innovation in Product and Process Design (Chapter 7) and Designing Quality Services (Chapter 8)

1. Which model can be utilized to understand customer needs in scenario 1 and scenario 2?

2. What are your reasons for choosing the theory in question 1?

3. Provide some background information to use the chosen theory for scenario 1 and scenario 2.

4. How the theory or theories you have identified would help you to improve the outcomes in Scenario 1 and Scenario 2?

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