Question: ( Scenario 2 - 1 ) Before embarking on a new advertising campaign, BestYou wants to understand why consumers are choosing to buy items from

(

Scenario

2 - 1)

Before embarking on a new advertising campaign, BestYou wants to understand why consumers are choosing to buy items from specialty companies, rather than from BestYou. Is the main consideration price, perceived quality, or something else? What type of agency services should BestYou hire to get this information?

Media planning

Account

Public relations

Marketing research

(Scenario 2-1) Before embarking on a new advertising campaign, BestYou wants

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