Scenario $2\mathrm{.}3.$

Neema continues to work on the marketing strategy for Tres Tortillas. Tres Tortillas was successful in selling $16-$ounce jars of salsa in its restaurant. In fact, demand for the jars of salsa is so high that Neema believes Tres Tortillas should try to expand and start selling in stores and online. She believes Tres Tortillas salsa has the potential for enormous growth, perhaps even more so than the actual restaurant.

Refer to Scenario $2\mathrm{.}3.$ Neema's manager is skeptical. Such an investment would require a manufacturing facility, a larger marketing budget, and salespeople who would be able to get the salsa onto store shelves. However, Neema maintains that Tres Tortilla's secret salsa recipe provides it with a core competency. The market for salsa is also strong. She believes this provides Tres Tortillas with a chance to match its core competency to market opportunities, otherwise known as a$($n$)\_\_\_\_\_\_\_.$