Scenario 2 Consider this Insertion Buy Table a. b. C. d. Program NCIS This is Us...

 

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Scenario 2 Consider this Insertion Buy Table a. b. C. d. Program NCIS This is Us Thursday Nt Ftball The Masked Singer e. Household Rating 4 7 9 Question 1: What are the following values, given the data in the Media Plan above: The Total TRPs for The Masked Singer? (3 points) Targeted Rating 4 3 Insertions TRPs The Insertions for This is Us? (3 points) The Insertions for NCIS? (3 points) 6 4 The Targeted Rating for Thursday Night Football? (3 points) Total TRPS 12 30 24 Total Could the Household Rating for NCIS be 3? Explain your answer. (3 points) Question 2: Suppose the media planner was working on the above insertion buy for McDonalds. The client had an objective of reaching 115 TRPs with the campaign. Would the above buy accomplish that goal? Explain your answer. (5 points) Scenario 2 Consider this Insertion Buy Table a. b. C. d. Program NCIS This is Us Thursday Nt Ftball The Masked Singer e. Household Rating 4 7 9 Question 1: What are the following values, given the data in the Media Plan above: The Total TRPs for The Masked Singer? (3 points) Targeted Rating 4 3 Insertions TRPs The Insertions for This is Us? (3 points) The Insertions for NCIS? (3 points) 6 4 The Targeted Rating for Thursday Night Football? (3 points) Total TRPS 12 30 24 Total Could the Household Rating for NCIS be 3? Explain your answer. (3 points) Question 2: Suppose the media planner was working on the above insertion buy for McDonalds. The client had an objective of reaching 115 TRPs with the campaign. Would the above buy accomplish that goal? Explain your answer. (5 points)

Answer rating: 100% (QA)

To answer Question 1 based on the data provided in the Media Plan a The Total TRPs for The Masked Singer The formula to calculate the Total TRPs is te... View the full answer