Question: Scenario 4 - 1 . Jean contemplating opening her new small business called Jean's Gems. She realizes that the first step in beginning her new

Scenario 4-1. Jean contemplating opening her new small business called Jean's Gems. She realizes that the first step in beginning her new business is writing a business plan. Since she has never started her own business before, she has many questions. She has attempted to follow an outline she found in an old newspaper article. Her first rough draft contained over 75 pages and now she is discouraged with the process. In fact , she is not even sure if she needs to continue. As in the case of many small business entrepreneurs, funds are limited. If you were Jean, what would you do? In Scenario 4-1, in which order should the following components of the business plan be written? Determine market feasibility , list possible sources of capital, and identify product/service . Prepare executive summary, develop marketing strategy and identify product /service. Prepare executive summary , identify product /service, and choose target market . Identify product /service, identify marketing mix , and prepare executive summary .

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