Question: Scenario 5 - 3 While grocery shopping, Tina selects items that she regularly buys because she knows they taste good and she has used them
Scenario
While grocery shopping, Tina selects items that she regularly buys because she knows they taste good and she has used them for years. However, the usual Kraft cheese that she buys is not available, so she buys a similar brand of cheese that she hasn't tried but has heard of before. Kraft cheese, being a popular brand, has managed to make itself known, and when most of the customers shopping at the store were asked which cheese they bought, most of them stated Kraft almost immediately.
Scenario The management had asked all store managers to ask their customers which cheese they preferred and thought was popular. When customers were asked this question, they quickly said Kraft because they thought it had a huge market share. Kraft cheese has created an:
Group of answer choices
process of variety seeking.
external search.
accessibility bonus.
cognitive dissonance
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