Question: ( Scenario 7 - 2 ) Your team has determined the main appeal that must be communicated in the advertising that going to the ballpark
Scenario Your team has determined the main appeal that must be communicated in the advertisingthat going to the ballpark is an affordable way to bring families closer together. Several print ads are in nearfinished format. You want to directly measure the immediate and spontaneous responses of consumers, as ideas and reactions pop into their heads while viewing the ads and shortly afterwards. In this case, a good technique to use is:
Group of answer choices
physiologicalmeasurement.
attitude study.
thought listing.
copy testing.
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