Question: ( Scenario 8 - 2 ) When dealing with its advertising agency, Amazon wants a strategy that maximizes media expenditures to target the appropriate markets.

(

Scenario

8 - 2)

When dealing with its advertising agency, Amazon wants a strategy that maximizes media expenditures to target the appropriate markets. It is Amazon's primary responsibility to bring forth a wellarticulated statement of the brand's

a key concept in reaching and informing the customer through promotion.

analysis

awareness

competition

value

(Scenario 8-2) When dealing with its advertising agency, Amazon wants a

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