$($Scenario $8-3)$ There is one thing you'd like to see as a result of your ad campaign$-$you want local residents not only to know your name, but also to think of it first when they need a hardware store. When you think of hardware, think of Springfield. Which concept defines this objective?

a$.$ Purchase intent

b$.$ Top$-$of$-$mind awareness

c$.$ Repeat purchase

d$.$ Trial usage