Question: ( Scenario 8 - 3 ) You decide that as soon as you are financially able, you will hire an agency to put together anadvertising

(

Scenario

8 - 3)

You decide that as soon as you are financially able, you will hire an agency to put together anadvertising plan for you. Unfortunately, you realize that even if you do hire an agency, you will still have to providethe agency with statements regarding: a the value proposition and the marketing mix. b

.

the competition and the media plan. the budget recommendation and the ad strategy. dthe ad design and ad placement.

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