Question: Scenario A . Marietta's Attic is a small retail store that specializes in antique figurines and decorative knickknacks. In analyzing the environment, Marietta has uncovered

Scenario A. Marietta's Attic is a small retail store that specializes in antique figurines and
decorative knickknacks. In analyzing the environment, Marietta has uncovered the following
interesting findings:
Marietta has recently purchased more inventory than in the past. The people from whom
she buys are selling off more knickknacks because their children are not interested in this type
of decorative items and they would prefer to liquidate unnecessary household items to help
them with their daily expenses.
Marietta discovered that her business is in a historical preservation district. As she
considers remodeling the shop, she realized that she must pay attention to the guidelines set
forth in the governing laws.
Marietta's buyer-customer base seems to be changing. The tastes of the younger
generation near her shop are shifting to modern decor, so the customer base to which she
sells is shrinking.
Marietta has been told that she should consider selling her inventory via the Internet, but
she does not own (or understand how to use)'a computer.
In reading a survey of regional business, Marietta discovered that there are no other
antique knickknack stores within 200 miles.
When Marietta read the survey of regional businesses, she was investigating
the social environment
the macroenvironment
the competitive environment
the internal environment
a closed environment
 Scenario A. Marietta's Attic is a small retail store that specializes

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