Scenario below and note you must create at least one NEW strategic planning proposal to increase revenue or market share in $5$ years in the industry. Each year $1-5$

Scenario

You have been appointed the director of strategic planning for the United Parcel Service

The vice president of strategy and operations $($VP$)$ has confided in you that strategic planning has been a challenge for the company over the past year; specifically, crafting new strategies and aligning them to the company$$s mission and goals. You have now been tasked with creating a new strategic planning proposal to help the company explore at least one new growth opportunity to increase its revenue or market share in the industry.

Your proposal should present a detailed analysis of the company$$s internal and external environments as well as specific actions the company can take over the next five years $(1-5)$ to achieve the targeted growth.