Scenario: Implementing a New Customer Relationship Management $($CRM$)$ System

Context: LMN Corp, a growing retail company, has decided to implement a new Customer Relationship Management $($CRM$)$ system to enhance customer engagement and streamline sales processes. The transition involves significant changes in how sales and customer service teams operate. To ensure a smooth transition, the leadership team has decided to establish special management structures during this period.

As the change manager for LMN Corp, you are responsible for overseeing the transition to the new CRM system. Why is it essential to have special management structures during this transition period, and how would you implement these structures effectively?

Group of answer choices

o ensure a single individual manages all aspects of the change

To maintain the status quo and prevent disruption

To provide direction and manage the ambiguity associated with the transition from current to desired states

To minimize communication among team members