SCENARIO: Little Tummy Foods (LTF) is an Auckland-based company that manufactures on-the-go snacks, such as muffins, nut

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SCENARIO: Little Tummy Foods (LTF) is an Auckland-based company that manufactures "on-the-go" snacks, such as muffins, nut mixes, and muesli bars. Over the past years, the brand has gained significant popularity with the general public and they are now launching a protein snack bar for kids. Each bar is sweetened with a blend of stevia leaf extract and sugar. The sugar content is 15g/bar. The bars are manufactured by LTF in Wellington using high-quality imported ingredients. LTF wants to promote the new protein bar through an intensive nation-wide poster campaign, with a particular focus on supermarkets and areas around playgrounds. LTF has obtained a licence (i.e. permission) from Disney to use "Mickey Mouse" in their advertising campaign subject to the advertisement being compliant with New Zealand laws and advertising standards.

Assume that your group is the legal team at BrandWise Ltd., a business consultancy that offers specialist legal advice to a range of clients, particularly in the food sector.

Your team has been approached by LTF to provide legal advice on their proposed marketing campaign and discuss the possible hurdles in this process. LTF has set up a video call during which your team will have 4-6 minutes to provide key information to the company's decision makers. During this meeting (where you are pretending the client is attending) your team should deliver an oral presentation which includes the following:

(a) an analysis and explanation of whether the poster proposal complies with the legal requirements under the Fair Trading Act 1986 and relevant Advertising Standards;

(b) an analysis and explanation of the possible consequences of any non-compliance with the issue(s) you have identified;