Scenario$-$ While the pitch conveyed your good idea, it was just that: an idea. You now must test the feasibility of your idea by building out each element of the Business Model Carvas $($BMC$).$ However, before you create a complete BMC$,$ you want to quickly identify key elements needed to take your product or service idea to market. Directions$-$For this assignment, create a BMC$.$ Consider the company you have selected and the work you have completed so far to further your business idea. Remember, a BMC can significantly transform a business idea into a structured plan, enabling clear analysis, strategic alignment, and effective communication. It can refine the idea and also lay the groundwork for sustainable growth and innovation, making it an essential tool for any leader and strategist.

NOTE: My newly proposed product will be called PepsiCo Life

PepsiCo Life will be introduced as a series of functional drinks that are enriched with natural adaptogens, vitamins, and prebiotics to cater to the health$-$conscious consumers interested in attaining wellness benefits over and above normal nutrition.

Specifically, you must address the following rubric criteria:

Value Proposition:

A$.$ Describe the value of your business idea, such as the customer need you are satisfying or the problem you are solving.

Front$-$Stage Considerations: Outline the segments related to your potential customers:

A$.$ Customer Segments

B$.$ Channels

C$.$ Customer Relationship building blocks

Back$-$Stage Considerations: Make initial assumptions about how your business will work, including:

A$.$ Key Activities

B$.$ Key Resources

C$.$ Key Partner building blocks

Financial Considerations: Make reasonable assumptions about the segments that will inform your profit projections:

A$.$ Cost Structure

B$.$ Revenue Stream bullding blocks